This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
Earlier this year, we published a piece about how to be a successful remote worker, when nearly everyone was working from home. Now, as you, your colleagues, and clients head back to the office, either in a full-time or hybrid environment, what will work look like for you as a permanent remote worker?
One word: different. According to a USA Today article, nearly 40% of employees would prefer to stay working from home. So it goes without saying that an adjustment back to the office will have a very different look and feel—for everyone. As a remote worker, one can expect some hiccups interacting with clients that would rather be working elsewhere. And, you may even feel envious at the thought of a separate workspace, a commute to decompress, and office banter.
There are certainly pros and cons to each situation and there will need to be flexibility and grace as the world readjusts. Here are some things to keep in mind as everyone shifts to a new work environment and...
Despite investing significant time and energy to prepare for a smooth media interview, many subject matter experts (SME) have stammered and stumbled through a reporter’s questions. Even the most seasoned spokesperson can get tripped up when put on the spot. When preparing for an interview with a reporter, it’s impossible to predict every question you may be asked. But, knowing that there are always key “go-to” questions a reporter will likely ask is a great place to start.
There are a few different types of interviews reporters conduct and knowing what they are most interested in is critical to understanding the types of questions that could be asked. Interviews typically fall under the categories:
When it comes to preparing a client and spokesperson for a media interview, it’s important to consider the type...
As a PR professional, you’re well-versed in writing guest posts/contributed content (same thing) on behalf of your executives, spokespeople, or even yourself. You’ve determined the outlets your audience is reading or watching, you’ve created a refined media target list, and you have a great topic in mind for your client or subject matter expert (SME).
More often than not however, the first step to getting your content published is pitching the reporter an abstract of what it is about. An abstract is an effective description of what you are proposing to write and a lot of reporters will ask for this FIRST to be sure the final content you deliver is aligned with their media outlet’s own objectives. There are some exceptions where an editor won’t want or need an abstract, but it’s always important to ask and tailor your process to what best fits theirs.
Think of your...
When trying to secure media coverage and craft pitches that make reporters jump at the opportunity to talk to your team or publish your news, there are several factors that come into play. Relevancy, timeliness, and usually an interesting hook are all givens when it comes to landing coverage. But, there are other helpful ways to help determine when your news might make the most impact—and most likely to be published.
However, determining the best angle to pitch and when to pitch it may feel impossible. How could anyone possibly know what a reporter is tasked with covering?
The perception that securing editorial coverage is elusive is often actually an illusion. In fact, here are helpful tips to understanding better, faster, and easier ways to help get your news published.
Pitching your news or story to reporters or writers that create content for the audience you sell to is not only critical to landing media coverage, but also to reaching your...
A contributed article is a great way to gain exposure for your brand and ensure your client’s name or company is considered a trusted authority. They are meant to serve as a vendor-neutral perspective by someone with concrete knowledge about a particular topic. Contributed articles (also called bylines) are one of the most used tools in a PR professionals toolbelt when it comes to serving their clients.
However, before securing media coverage, there is a lot of groundwork that needs to be done before seeing your (or your client’s) name published. Placing a contributed article starts long before the content is written and even before the pitch is crafted. In fact, there is a bit of reverse engineering that must take place. Here are some of the most critical steps PR professionals should take when trying to place their content.
Creating a target media list for your PR goals isn’t necessarily...
A lot of people think that the only time you need a PR team is when things go awry.
A crisis can happen at any moment and hopefully you have a PR team already in place that knows your business and its stories well enough to recover swiftly and effectively.
If you don’t have one in place, or if you’re curious on what sticky situations may arise, here are easy ways to help prevent a disaster from happening in the first place.
You are always better prepared if you know what's going on around you. By being in-tune with your competition and what’s happening in the newscycle and world, you have the opportunity to create messaging and a narrative that best serves you in a positive light. Your messaging and narrative is the backbone of every piece of communication for your company, internally and externally.
For example, years ago I worked with...
When you start to seek press coverage for your business, your media list—the repository that contains your research about outlets that your target audience reads—is your lifeline.
But getting to the point of being able to turn to your media list and pitch with confidence, there are several steps you’ll want to take to be sure that you’re targeting the right contacts. After all, a media list with the wrong contacts is just as bad as no media list at all (not to mention frustrating for those reporters on the receiving end of your pitch).
To start honing your media list, you’ll want to make sure that you’re targeting appropriate outlets for the articles you want to get published. For example, you probably wouldn’t want to pitch a story about off-roading vehicles to an online parenting magazine. If you’ve created a customer persona or multiple personas, then you not only have a...
When it comes to the art of public relations, there are several tried and true tactics that work, like getting to know your key media, being organized and respectful of a reporter’s time, and providing juicy nuggets of information as an exclusive to a single reporter. But, there are so many potential cringe worthy mistakes that are actually pretty easy to make.
Life in the PR lane is FAST and the following mistakes are simple missteps that even the most seasoned professional can sometimes make. As someone with nearly two decades of PR experience, I’ve witnessed firsthand the horror that some of these mistakes can create. Here are three of the most common PR mistakes I’ve seen and why you should avoid making them.
How would you feel if you got a text message from somebody asking you to dinner, but they got your name wrong? Or, asked you to dine at a steakhouse when you’re vegetarian. Would you...
You may be up for a promotion, a merit increase, or perhaps you interviewed (and landed) a new gig and it’s come time to talk numbers. Discussing and negotiating a PR salary can be an exhausting, daunting, and intimidating process for some PR professionals, but it's important to not let the fear of the process overshadow the salary you (and your role) deserves.
According to a PR Week survey, nearly 40% of PR professionals do not feel “well compensated” in their roles. Based on those numbers, it’s time to flip the script. There are natural inflection points that should be considered as opportune times to ask for that raise you desire, like:
Nervous, anxious, or downright terrified of how to go about asking for your desired PR salary? Here are tips to get you prepared and properly compensated.
Picture this common scenario for a PR pro: you work hard to create, pitch, and then secure media coverage. That may look like a feature piece in a premier business media outlet, a contributed article in a prominent trade magazine, or some sort of interview with a spokesperson. GREAT. It’s published, everyone oohs and aahs internally. And then what?
Maximizing your great media coverage is critical to squeezing all the juice from your hard work. There are several other really easy ways to gain additional exposure and maximize your gain from your media coverage.
Republishing coverage on your site is a great way for visitors to see the latest and greatest from your company. Third-party validation via media coverage is a simple, yet highly effective marketing strategy—people buy from companies they trust and that are credible. When reposting on your site, be sure to summarize and then redirect readers to the article...