For Businesses Jobs Database Blog About GET JOBS Login

Blog

This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news

Remote PR News Roundtable: How to Build Successful B2B PR Strategy

b2b public relations Jan 18, 2022

 

Gaining traction with the “media that matters” in the B2B market is not just about pitching and press releases. For companies to meet their marketing and business goals, they need to work with their PR partners to develop a comprehensive strategy that’s built on: 

  • Targeted research and relationship building
  • Compelling pitches and strategic outreach
  • Targeted analysis post-campaign

 We asked three PR professionals with clients in the B2B sector – Dana Sullivan Kilroy, principal at The Ferraro Group, Laura Borgstede, founder and CEO of Calysto Communications, and Shirley Johnson, founder and owner of Stage 1 Public Relations – for their tips and strategies for getting meaningful coverage for their B2B clients.

Remote PR Jobs: What is the best piece of advice you can give a new PR professional when they enter the B2B space

Borgstede: Do the research. Learn your industry inside and out. Take the time to read the top industry...

Continue Reading...

5 PR and Marketing Resolutions for the New Year

Uncategorized Jan 12, 2022

 The pandemic has forever changed the way businesses communicate and conduct marketing activities. Across industries, live events have been cancelled or performed remotely, publications have folded and new ones have emerged, and reporters and editors that cover certain industries  are changing roles at a rapid pace. 

Remote PR professionals adjusted to the trials of the work-from-home environment quite easily because most of us were already in this situation permanently. What changed was that our clients were also working from home, as were the reporters, editors and analysts that cover our clients’ industries. Over the past two years, we have become intimately familiar with the day-to-day ongoings inside of people’s homes via Zoom and other video platforms. As we move into 2022, it looks to be more of the same.

Adjusting to the New Normal

As we adjust to this ongoing “new normal,” it is a good time to make some resolutions to ensure every...

Continue Reading...

Remote PR Jobs Roundtable: 3 ways PR can help small businesses

pr public relations smb Dec 20, 2021

The past 18 months have been challenging for businesses, but none more so than small and midsize businesses (SMBs). They’ve had to scramble and pivot to stay relevant in a COVID world. Despite the challenges, many have not only survived, but thrived, and are ready to grow. For some, that means launching a PR strategy to help bolster their brand and differentiate themselves from their competitors.

We asked four PR professionals that work with SMBs— Patricia Baronowski-Schneider, president and CEO of Pristine Advisers; Ronai Rivera, owner at Anomaly the Agency; Colin Bennett, founder and owner of C.L. Bennett PR, and Luiza Leal, marketing specialist and professional writer—for tips and strategies for approaching these companies as they prepare to move forward post-COVID.

Listening is Key

Remote PR Jobs: What is the best piece of advice you can give a new PR professional when they are targeting the SMB space?

 Baronowski-Schneider: I believe the best piece of...

Continue Reading...

What PR Pros Need to Know About the Holiday Shopping Season

public relations Dec 01, 2021

 Many industries have been hard hit by the COVID-19 pandemic, and perhaps no more so than retail. In 2020, retailers had to pivot quickly to keep pace with changes in customer behavior as an increasing number of shoppers took advantage of online or “buy online pick up in store” opportunities. Many retailers were wildly successful in their pivots and provide some good strategies that other industries can follow. As we enter the busiest shopping season of the year, here are some “lessons learned” from retail that PR Pros should take note of:

  1. How to listen and adapt to your audience’s needs swiftly 

Despite their desire to get out of the house, many consumers are still leery about in-store shopping, and many have turned to online shopping. In fact, according to Digital Commerce 360, one in six dollars in Q3 2021 was spent online. To accommodate this change in customer behavior, many retailers have opted to modify their Black Friday deals...

Continue Reading...

5 Tips for Getting into Last-Minute Gift Guides

pr public relations Nov 03, 2021

Gift guides are known as the holy grail of product PR. Get placed in the right ones, and your product is sure to find success. Many high circulation outlets have long lead times for printing, so they have already closed their gift guides for the 2021 holiday season (and so has Oprah, who has already announced her Favorite Things for the 2021 holidays). There are, however, hundreds of online gift guides for national publications, popular blogs and social media that can provide tremendous exposure for your products. It’s just a matter of locating them, determining who to pitch, and of course, what to pitch. 

One thing to keep in mind is that gift guides are highly competitive. When you are pitching for “regular” opportunities, each pitch likely tells a different story. When it comes to gift guides, every company is pitching for the same or similar products. The more you can differentiate your product and tell a story about it, the more likely you are to be...

Continue Reading...

7 Tips to Landing an Article Via HARO and ProfNet

pr public relations Oct 29, 2021

As a remote PR professional, you’re likely aware of the industry tools that can help you get more coverage for your clients. Two of our favorites have been around for a long time and have developed a huge fan base: HARO (Help a Reporter Out) and ProfNet. Each works as a real-time, modern day editorial calendar—the reporter spells out what specific story they are working on and then, based on these descriptions, solicits pitches and responses from expert sources. 

What are HARO and ProfNet?

HARO is a free resource for both journalists and sources, and is supported by advertising revenue (although there is a paid version that allows you to receive queries early). ProfNet, meanwhile, is free for journalists placing requests, but subscription-based for those who wish to respond. ProfNet allows for a little more customization, allowing users to select the specific types of opportunities they want to receive. Both services send out an email a few times a day with requests...

Continue Reading...

5 Ways to Protect Your Mental Health While Working Remotely

pr public relations Oct 21, 2021

Mental Health is one of the most important topics of discussion in recent times and rightfully so. As anyone working at home over the past 18 months can tell you, staring at the same four walls every day is not always good for the soul—or the mind. Those that were already working from home, such as remote PR professionals, were especially hard hit when the quarantine locked everything down; not only were they staying at home for work, but now they also couldn’t leave it for pleasure. That negatively impacted mental health for many.

Although restrictions are lifting, mental health should still be top of mind for remote PR professionals. Yes, that means taking better care of YOU and understanding how your actions can encourage others to protect your mental health as well. 

Bring on the Fuzzy Slippers

Let’s face it, working remotely has some definite perks. For example, no one takes the last cup of coffee and leaves the pot on the burner, and no one’s...

Continue Reading...

Which is Better, a Press Release or a Pitch?

public relations Oct 04, 2021

 In a world of shrinking media outlets, coverage is harder than ever to achieve. While some publications are folding completely, others are merely reducing their staff, or bringing on freelancers more than ever to cover additional stories. When reaching out in this environment, which is more beneficial for PR professionals in gaining media attention for their clients, a press release or a media pitch?

In most cases, it depends on the specific goal of the company. Here’s a look at the characteristics of each and when it makes sense to employ both to gain the widest reach possible:

Gaining Momentum Through Pitches

Simply put, a pitch is an attempt to get the attention of a reporter or editor at a media publication interested in your news so that they cover it. A pitch can be tailored or customized to each reporter and outlet, and  is designed to propose a larger, more in depth story

The benefits of pitches include:

  • They provide the reporter or editor a unique...
Continue Reading...

Why You Need Data to Get Media Coverage

pr public relations Sep 10, 2021

It’s something every PR professional faces at one time or another -- gaps in the marketing cycle where it seems that absolutely nothing is going on. There are no new product releases, no customer announcements or events, no trade shows. There is seemingly nothing to reach out to the media with. It’s almost as if you have to create your own news to get coverage. And, actually, that is a pretty good idea.

When your company is in a slow news cycle, or you are just looking for new reasons to stay in touch and relevant with your colleagues in the media, data storytelling can help get you over the hump -- and potentially create an ongoing channel of news for your company. 

Why is Getting Media Coverage So Difficult?

It can be hard to catch the attention of reporters even when you DO have news. In fact, 47% of reporters and editors say they receive more than 10 pitches a day, and nearly 10% receive more than 50! How do we know that? Because a company did a survey of...

Continue Reading...

How to Stay on Top of Your PR Game

pr public relations Aug 24, 2021

As sometimes solo practitioners, it’s not always easy for remote PR and Communications professionals to stay on top of the latest public relations tools, tips and tricks. If you’re lucky, you’re keeping your clients busy with new product launches, executive thought leadership blogs and articles, industry events, and interviews with media and analysts. 

But it’s important to keep up to date with what’s going on in the industry, and that means frequently brushing up on PR fundamentals. Something you read will inevitably spark some ideas about how you could be serving your client even better than you are today. Staying fresh ensures you and your clients are always putting your best foot forward when it comes to media exposure.

The 3 Key Ways to Drive PR Success

As shown in some of our more popular blog posts over the past several months, great public relations can be boiled down to three key themes:

  1. Great Positioning and Messaging
  2. Great Pitching...
Continue Reading...
1 2 3 4 5 6
Close

Discount code will be sent to your email