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This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news

4 Reasons You Shouldn’t Be Afraid to Go Out on Your Own

public relations Dec 30, 2020

According to a recent survey*, 64% of clients are reducing their PR budget and 77% of agencies are reducing their retainers. Because of this, thousands of PR/communications professionals have been furloughed and/or let go in the last three months. If you are one of these, know that you are not alone. 

You may be approached by clients independent of your agency or former brand, asking you to work for them as a PR consultant. You may jump at the opportunity or feel hesitation at the thought of starting on your own—maybe both. Whatever your level of enthusiasm, there are likely lots of emotions and thoughts circulating in your mind about moving to a freelance or consultant model for your work. 

I’m here to tell you, it’s not as overwhelming as you think. You’ve been laid off or furloughed, and you’re scared. I know, I was there too (read more about the times my own work was scarce here). I had many of the same apprehensions, feelings, and...

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4 Secrets to Finding Reporter Emails

To successfully place your content or pitch, you sometimes have to put on your best Sherlock Holmes hat to sleuth out not whodunit but who’s likely to do it—and how to best contact them.

The “it” in question is to publish your contributed content. But finding contact information for reporters can sometimes be ultra tricky. 

Before we go through ways to uncover their contact info, let’s back it up a bit to the steps that got us here. You likely created a list of media outlets that speaks to your desired target audience. GREAT. Now that you have a fully vetted list of publications that accept contributed content, as well as contact names (reporters/editors) at each one, you need one more piece of crucial information: their email. Yes, there is software you can purchase that has this information, but I’m telling you, it’s simple (and free) to uncover on your own. Also, your research will be the most current, while sometimes databases lag...

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6 Things to Do if Social Media Overwhelms You

Any freelancer knows that when you decide to venture on your own in any capacity—part-time or full-time—you must be a jack of all trades. Clients will have different goals, needs, and proficiency levels when it comes to different PR tactics and the biggest enigma for them is often social media.

Why is social media so elusive anyway? Social media is one of those mediums and practices that is literally changing every single moment. It’s fleeting in that a tweet, a post, or a comment can be seen and then forgotten, but can also be heard around the world if it’s particularly popular or goes “viral”. What resonates one day or one moment, might not the next. And, it moves and changes SO FAST

Overall, social media is really about engagement and brand awareness. With the right strategy, that can translate into excellent value for your business. Despite how complicated it may seem, there are some best practices that always ring true for social media...

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5 Things PR Pros Can Do to Survive COVID-19

public relations Dec 08, 2020

As a PR professional and founder of, I am keenly aware of just how COVID-19 has truly disrupted the entire PR and Communications industry. In conversations with agency owners, seasoned PR pros, and more junior folks who are just breaking in, the sentiment is the same in that layoffs and furloughs have been unbridled and existing strategies have been put to the wayside. However, the good news is that PR Pros have not only rebounded, but they’ve found ways to evolve, adapt, and flourish once again. 

Here are some of the tried and true strategies I’ve seen recently that are working, and things to consider in your own practice: 

1. Adding legitimate value during a crazy news cycle. Obviously. This is not exactly shocking, but I don’t mean try to spin or stretch the angle to fit what’s happening in the news cycle. Whatever you're pitching must add meaningful value to not only the media, but the audience they’re writing for....

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Why PR Should Report to the CEO, Not the CMO

business public relations Nov 30, 2020

Oftentimes, companies have public relations roles reporting into the CMO. Why? Perhaps the hire is junior so it doesn’t make sense to report to the CEO, or maybe the company doesn’t understand the key differences between PR and Marketing so assumes it falls within the same business unit. The reasons for reporting into a CMO can vary, but the truth is that both the company and PR professional are best set up for success when there is a direct line of communication to the CEO, whether that is by structure or access. 

As a seasoned veteran of the PR industry, I've worked with PR professionals that have either reported into the CEO or CMO. From this experience, I can tell you precisely what works really well and what doesn’t. 

That said, wherever your PR function sits within your business structure, it’s imperative that they have, at a minimum, a dotted line and access to the top and here’s why: 

    • PR is not Marketing and has different...
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Part Two: 5 Black Friday Lessons for PR Pros

public relations Nov 24, 2020

We previously wrote about two of the five lessons Black Friday can teach PR Pros in this blog post. Tips included listening and adapting to your audience’s needs, as well as why it’s important to start promoting early and often. 

Here, we round up the last three tips PR Pros can glean from the most hyped shopping day of the year:

3. How to zoom out, see the big picture, and find empathy

In the midst of the COVID-19 pandemic, it’s more important than ever for a brand and its leadership to exercise empathy in their words and sentiments. During a year that has shattered so many families, it’s more important than ever to give retail employees time home. Many stores have decided to move their in-store Black Friday deals to purely or mostly online. By recognizing the magnitude of the situation at-hand and sacrificing potential sales all in the name of employee care and support, brands are exercising their empathy muscle and winning the hearts—and...

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Part One: 5 Black Friday Lessons for PR Pros

public relations Nov 23, 2020

It’s that time of year again when consumers scour digital ads and in-store promotions and retailers look forward to customers opening up their wallets. But with everything that’s happened in 2020, this holiday season will look a little different. 

The good news is, not all is lost. Retailers and stores have adjusted their strategies for this year’s Black Friday, and PR Pros should take note. 

Here’s part one of what Black Friday can teach PR Pros: 

1. How to listen and adapt to your audience’s needs swiftly 

Consumers are leery about in-store shopping, so many have turned to online shopping for their purchases. According to Digital Commerce 360, “consumers are poised to spend $198.73 billion with online retailers this holiday season; a 43.3% year-over-year jump from $138.65 billion for the same November-December period in 2019.” To accommodate this change, many retailers have opted to modify their Black Friday deals to be...

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#1 Remote PR and Communications Job Site Helps Professionals Find Work During COVID-19 Pandemic; Partners with Higher Ed Institutions to Serve College Grads

public relations Nov 19, 2020 delivers more than 120+ freelance, part-time, and full-time remote opportunities to PR Pros every month; expands offers to serve graduating college students with entry-level jobs and internships

LOS ANGELES—NOVEMBER 16, 2020—, a subscription-based job site for the remote Public Relations and Communications workforce that offers 120+ remote PR, Communications, Social Media, Content, and Copywriting jobs every month, recently reported a massive increase in job postings and 30% jump in membership since its inception in 2018. During COVID-19 specifically, the company has been able to provide job opportunities for PR professionals that have been furloughed, laid off, and/or decided to transition to primarily freelance work. The company also recently expanded into internship and entry-level opportunities for graduating seniors in partnership with higher ed institutions.

“ was initially built to serve the remote, freelance...

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Do I hire for PR or Communications...what’s the difference?

business Nov 17, 2020

Oftentimes, these two closely related marketing terms are used interchangeably. But the truth is, there is a stark difference between Public Relations (PR) and Communications. When making a hire for your business, it is important to differentiate and understand how both are impactful, yet serve different purposes for your business’s needs. 

Here’s the breakdown.

What is Communications?

Think of Communications as the overarching umbrella that covers all different types of Communications functions, such as: events, sponsorships, social media, content, and yes, PR. Communications also sets the strategic messaging for your business—the themes, messaging strands, and most salient points you want your audience to know about your business, product, or service. 

So when you say you need to hire someone for Communications (i.e., Director of Communications, VP Communications), you could very well be speaking about any of those important tools. It’s somebody...

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4 Ways Sharing Your Opinion Can Build the Bottom Line

business public relations Nov 12, 2020

Business leaders often tell me they have an opinion about something in their industry, but don’t feel that it’s relevant enough to their business or bottom line to speak out about it. My response is generally “that’s fantastic, you’re embodying a thought leader—let’s find a way to share that thought or opinion.” However, I’m often met with “ehhh, my opinion doesn’t matter. I want us to focus on the product only.” The problem with this mindset, is that your opinion DOES matter. A lot! 

What many don’t understand, is that opinions and well-formed thoughts can ultimately be a huge driving force in acquiring business and building a company, if used correctly.

I know I’m not the only PR professional to experience this scenario and turn my efforts into education about what thought leadership is and why it’s important. So here it is—here is why it’s important and how it can ultimately...

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