The potential of Artificial Intelligence (AI) in the public relations industry has become a hot…
Andrea HollandFebruary 16, 2023
If you're looking to put your PR strategy in the fast lane, building a strong…
Andrea HollandJanuary 22, 2023
Clients across the board may be eager to start working with you – but do…
Andrea HollandDecember 12, 2022
The age of the internet has permanently changed the landscape of public relations. Social media…
Andrea HollandOctober 11, 2022
The majority of PR professionals will tell you: public relations can be difficult to explain…
Andrea HollandAugust 31, 2022
Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There…
Andrea HollandJuly 21, 2022
Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed…
Andrea HollandJune 16, 2022
It’s hard to go anywhere without hearing about the Great Resignation and the impact it…
Andrea HollandMarch 22, 2022
Congratulations, you’ve landed your public relations client and a briefing with an important reporter or…
Andrea HollandFebruary 27, 2022
Pitching top publications is rarely easy – you not only need good relationships with reporters,…
Andrea HollandFebruary 13, 2022
“I want to be quoted as an expert in .” As remote PR professionals, we…
Andrea HollandJanuary 31, 2022
Gaining traction with the “media that matters” in the B2B market is not just about…
Andrea HollandJanuary 18, 2022
The pandemic has forever changed the way businesses communicate and conduct marketing activities. Across industries,…
Andrea HollandJanuary 12, 2022
The past 18 months have been challenging for businesses, but none more so than small…
Andrea HollandDecember 19, 2021
Many industries have been hard hit by the COVID-19 pandemic, and perhaps no more so…
Andrea HollandDecember 1, 2021
Gift guides are known as the holy grail of product PR. Get placed in the…
Andrea HollandNovember 3, 2021
As a remote PR professional, you’re likely aware of the industry tools that can help…
Andrea HollandOctober 28, 2021
Mental Health is one of the most important topics of discussion in recent times and…
Andrea HollandOctober 21, 2021
In a world of shrinking media outlets, coverage is harder than ever to achieve. While…
Andrea HollandOctober 3, 2021
It’s something every PR professional faces at one time or another -- gaps in the…
Andrea HollandSeptember 10, 2021
As sometimes solo practitioners, it’s not always easy for remote PR and Communications professionals to…
Andrea HollandAugust 24, 2021
Earlier this year, we published a piece about how to be a successful remote worker,…
Andrea HollandJuly 23, 2021
Despite investing significant time and energy to prepare for a smooth media interview, many subject…
Andrea HollandJuly 15, 2021
As a PR professional, you’re well-versed in writing guest posts/contributed content (same thing) on behalf…
Andrea HollandJuly 2, 2021
When trying to secure media coverage and craft pitches that make reporters jump at the…
Andrea HollandJune 17, 2021
A contributed article is a great way to gain exposure for your brand and ensure…
Andrea HollandJune 8, 2021
When you start to seek press coverage for your business, your media list—the repository that…
Andrea HollandMay 21, 2021
When it comes to the art of public relations, there are several tried and true…
Andrea HollandMay 14, 2021
You may be up for a promotion, a merit increase, or perhaps you interviewed (and…
Andrea HollandMay 5, 2021
Picture this common scenario for a PR pro: you work hard to create, pitch, and…
Andrea HollandApril 28, 2021
At some point in your career, whether you’re just starting to climb the ranks of…
Andrea HollandApril 20, 2021