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How to deal with a Public Relations crisis?

With a Crisis Communication Plan. 

No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it.

This guide will walk you through how to prepare for a crisis, manage one effectively, and come out stronger on the other side.

Defining Crisis Communication 

Crisis Communication is at the heart of PR and is one of the main crisis management strategies used by organizations to manage their reputation. This approach helps maintain trust between brands and the public during a crisis or a business disruption.

What is a Crisis Communication plan? 

It’s a plan of action companies and organizations use to address unfavorable situations, such as bad press or a PR crisis. This could lead to a damaged reputation or led to a decrease in sales. Several factors, such as a negative review or an executive scandal can cause a crisis. 

Even though it is easier to prepare and avoid a crisis than it is to fix one, here are some guidelines that are useful for PR crisis management.

Effective Communication during a Crisis

How to communicate during a crisis is one of the main questions asked during difficult situations. Seeking insights from a crisis communications firm or hiring a PR team can help you develop a crisis PR strategy. 

A Public Relations team can help you not only overcome a crisis but prevent one in the first place. They can help foster a culture of open communication, making sure all other staff members are aware of the messaging protocol. They can also lead and recommend crisis communication training.

What they will likely recommend at first is setting clear goals. Decide whether the company’s goal is. It could be rebuilding trust, clarifying misinformation, or both.

To learn more about what a PR Team can do for you during difficult times, click here.

The Specifics – Crisis Communication Strategies

At the heart of crisis communication in public relations lies a set of strategies that can improve your company’s position in unfortunate situations. 

    1. Centralize Messaging. A PR team can help with this, ensuring all messaging comes from a designated spokesperson or team to maintain consistency. 
    2. Be mindful of tone. Maintain a calm, objective, and empathetic tone. Avoid emotionally charged responses, and prioritize understanding the emotions of those affected, especially your customers. Keep in line with your brand voice.
    3. Transparency and owning your mistakes. Own up to mistakes honestly and clearly. Authenticity builds trust and mitigates further damage.
    4. Choose Responses Wisely. Not every issue requires a response. Focus on what you can control and only react to situations that directly affect your organization.

Learn from PR Crises, and Gather Inspiration from Templates

Looking at how others have handled their challenges can spark ideas and highlight what works—and what doesn’t. Learn from real-world situations to turn lessons from the past into future successes.

Use this guide to create your plan and stay prepared for the unexpected. Learn how different organizations prepare for and manage crises.

How to find Jobs in Crisis Communications?

There are plenty of opportunities for those interested in jobs in crisis communication. If you’re looking to pivot into the field, roles like a crisis communication consultant could be a perfect fit. 

Check out RemotePR Jobs to explore the latest crisis communication jobs and find your next exciting role!