This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
According to Monster.com, one of the fastest growing and most competitive fields is Public Relations (PR). That, coupled with significant projected growth in the next 3-5 years*, means many more PR professionals will be in demand and at the ready to jump into new positions.
If you’re reading this, you may be looking for a refresher in all things PR or perhaps you’re starting a new career track in PR. PR has evolved so much in the past decade thanks to technology and with the pandemic, that many strategies have changed—so there is a lot to catch up on.
Let’s start with the basics, shall we?
When it comes to PR, its definition has evolved significantly over the years, especially as its role with the public and technology has changed (more on that later). According to PRSA, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This...
When explaining PR versus Marketing, I’ve always found it helpful to use this analogy (and most of us can all relate to dating!).
If a man tells a woman she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person to influence her decision to date him and make her feel a certain way. That’s Marketing.
If someone else (like a friend or relative that) tells the woman how handsome, smart, and successful he is, it influences her decision to date him and makes her feel a certain way. That’s PR.
Dating example aside, here’s another analogy:,
"When you see a company on a billboard, that’s Marketing. When you read about a company in a newspaper, magazine, or online blog (and it’s not sponsored!) – that's public relations."
Can you see the difference? Marketing is paid for, or called “owned” because the company “owns” the messaging. PR...
A few days ago on LinkedIn, I polled my network with a simple question—what PR tip do you live by? The response was astounding. It’s clear that PR Pros have seen a LOT, especially during the COVID-19 pandemic. And what I love about the PR community is that they are always willing to share their own best practices, lessons learned, and advice.
There are a few resounding themes in the advice shared—truth and pitching thoughtfully. Many think of PR as damage control or spin when, in fact, it’s all about sharing high quality, truthful content in a thoughtful way. So without further ado, here is a round-up of some of that advice shared by top PR Pros:
Always try to be easy to work with. I’m not talking about being a pushover or a yes-person. I’m talking about habitually taking one thing off the plate of other folks without adding two more things to that same plate.
Calvin Coolidge once said, “Nothing in this world can take the place of persistence.”
While he’s right about the value of determination, he also said that at a time when there was no internet and it was virtually impossible to fire off instant messages. And ohhh, how we’ve become so good at doing those via text, email, WhatsApp, etc.!
It’s imperative to balance persistence with patience when you are pitching a content idea to a reporter.
Keep in mind that reporters often receive as many as 500-1,000 emails daily. Not weekly… DAILY!
Unless timed to an event in the news cycle, guest posts (just like yours), usually don’t hold the level of urgency as a product or company announcement with a set launch date.
With that in mind, here is what NOT to do when following up with busy reporters:
Give the reporter time to...
You’ve worked hard to get your contributed content a shot at publication: you’ve researched your ideal outlet, identified the right reporter or editor, written a successful abstract and pitch, and now you’re ready to craft your content.
You’re so close. Don’t blow this opportunity by making simple, rookie mistakes. Heed the following six steps to ensure your content has the best possible chance for publication.
Unlike your personal blog or your LinkedIn page, this isn't all about you. In fact, it should have literally nothing to do about you or your company—it's about something you have expertise about. It's important to provide all angles and arguments. Keep in mind that people don't want to hear an advertisement for your business; they want to learn something.
Not only are words like “leverage,”...
When I started remote working nearly a decade ago, a routine and structure for my day was non-existent for me. I would literally roll out of bed, make a cup of coffee, open up my laptop and all of a sudden it was 4:30 p.m. I barely moved, I ate whatever was readily available (and it wasn’t usually nutritious), and my eyes, shoulders, and head hurt from staring at the screen at my uncomfortable dining room table.
While working remotely, I also found that I was putting in crazy long hours, but didn’t seem to be as productive as I could have been. I was low energy, and I was beginning to feel depressed because I wasn’t seeing anyone (and I was so used to being part of a larger team). This remote schedule was a far cry from my days spent going into an office where I was bound to a pretty strict schedule. I needed to change my ways.
As we approach the one-year mark since the global shutdown from COVID-19...
A recent article on PR Daily outlined some of the top ways PR can take advantage of Clubhouse—the new social app that's taken the world by storm. Part podcast, part TedTalk, the high-profile app can be a great resource for PR Professionals. Veteran PR Professional and RemotePRJobs.com Founder Andrea Holland gives her own take on the popular—but obscure—app:
"Clubhouse is early, but in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. Whether you are choosing to moderate a discussion or simply listen in (you’re not obligated to talk), it can be pretty valuable. It’s also super addicting and many evenings, I’ve found myself listening to conversations for hours on end, when I should be asleep (oops!).
That said, I think it’s valuable for PR professionals for three reasons:
1. Content: I’ve been in a few rooms where I’ve been able to workshop a pitch with other PR...
As a startup, you may have given a lot of thought toward a marketing plan. As you dig deeper into marketing and communications, you hopefully have discovered one function that stands out when it comes to helping build the bottom line, spread awareness of a product or service, and reach a targeted group of customers.
Oh, and did we mention building brand credibility and authority? If it sounds too good to be true, it’s probably public relations (and it’s completely true!).
Public relations (PR) is a marketing all-star and can be a slam dunk for startups looking to maximize time and money to help achieve both its sales and marketing goals. Here, we break down some of the top ways PR can help startups:
PR can help generate new business leads due to its increased eyeballs on your business. When your company is published (e.g., quoted or a fully written article) in targeted media...
I remember sitting in my office several years ago, when I received a call from the Wall Street Journal. My team was there, and half of them (all relatively recent college grads) sat in utter shock looking at the caller ID.
"Is the Wall Street Journal proactively calling you?!" one of my junior publicists asked.
It was unfathomable to her that a reporter actually wanted to talk to a PR person, unsolicited and of his own volition.
The truth was the person calling wasn’t just a random reporter I had no connection to. It was a long-time colleague, associate, and genuine friend…who also happens to write for the Wall Street Journal.
One of the keys to professional success, particularly in a “people” job like PR, is being able to make honest, authentic connections. Whether it is a family member, friend, or a reporter, a relationship is a relationship.
To build a relationship, it starts...
In our digital world of divided attention, you have to make your case in the blink of an eye, or risk being ignored.
Research says that your first impression of somebody is made within the first seven seconds. The same thing goes for when you are pitching content to a journalist. And let’s not forget that you’re also competing with the other messages screaming in their inbox.
So how do you make your pitch standout to a reporter, but also provide them with the necessary content they need? Oh, and it also has to be succinct? That can be tricky.
Taking it back to Public Relations (PR) 101, a reminder that your email pitch is what you write in the body of your email when you’re sending an abstract of an article you’d like published. Keep in mind that your abstract is a first glimpse of the topic you’re proposing and is at the heart of your pitch. Make sure it’s clear, concise and compelling. You’ll paste your abstract into the body...