This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
There is a *right time* to hire PR for your business and it may not be when you think it is. Here’s a common example of a conversation that I have a lot with companies who think they are ready for public relations:
Business: “We’re ready for PR, we want to be famous - actually, we want to be in TechCrunch”
Andrea: “Why do you want to be in TechCrunch”
Business: It’s a rite of passage!
Andrea: Are your customers reading TechCrunch?
Business: Oh um, well maybe?
Andrea: Then why do you want to be in there?
Business: It’s TechCrunch!
Andrea: Totally, but let’s talk about why you really want this right now.
This example is powerful because like any other marketing strategy, there has to be an objective. The whole entire point is to use PR as a top of the funnel activity to bring in leads, which will ultimately convert to sales -- so why target the wrong people off the bat?
It’s not as simple as...