This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Read on to learn more about leveraging this powerful toolset--and how it could turbocharge your business model!
As a PR pro, you know that finding the right influencers for your brand requires an in-depth look at their platform and audience. Being successful at influencer marketing isn't just about throwing money in the direction of celebrity accounts with millions of followers - it's also important to consider smaller, more specialized audiences. By conducting a landscape analysis and gaining an understanding who is making waves within your industry, you'll be one step closer towards finding the ideal fit for...
"We just need a Press Release, right?”
Attention Startups Founders: it takes more than “just” a press release to get media coverage.
A common frustration amongst PR professionals is how often they are approached by startups, founders and businesses who say “We don’t have much of a budget. We just want a press release so that the WSJ will cover us.” Sigh.
It’s time to demystify this statement - not only for the startup founders, business owners, and entrepreneurs, but also to help PR professionals properly articulate their value.
So here it is. Your PR consultant (or agency) is doing a lot more than “just” writing a press release to get you that headline media and press coverage. The journey from signing a contract to seeing media coverage for your company involves many laborious steps. It includes research, writing, competitive analysis, and relationship-building to boost credibility.