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This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news

Remote PR News Roundtable: How to Build Successful B2B PR Strategy

b2b public relations Jan 18, 2022

 

Gaining traction with the “media that matters” in the B2B market is not just about pitching and press releases. For companies to meet their marketing and business goals, they need to work with their PR partners to develop a comprehensive strategy that’s built on: 

  • Targeted research and relationship building
  • Compelling pitches and strategic outreach
  • Targeted analysis post-campaign

 We asked three PR professionals with clients in the B2B sector – Dana Sullivan Kilroy, principal at The Ferraro Group, Laura Borgstede, founder and CEO of Calysto Communications, and Shirley Johnson, founder and owner of Stage 1 Public Relations – for their tips and strategies for getting meaningful coverage for their B2B clients.

Remote PR Jobs: What is the best piece of advice you can give a new PR professional when they enter the B2B space

Borgstede: Do the research. Learn your industry inside and out. Take the time to read the top industry...

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