Blog

The pandemic has forever changed the way businesses communicate and conduct marketing activities. Across industries, live events have been cancelled or performed remotely, publications have folded and new ones have emerged, and reporters and editors that cover certain industries  are changing roles at a rapid pace. 

Remote PR professionals adjusted to the trials of the work-from-home environment quite easily because most of us were already in this situation permanently. What changed was that our clients were also working from home, as were the reporters, editors and analysts that cover our clients’ industries. Over the past two years, we have become intimately familiar with the day-to-day ongoings inside of people’s homes via Zoom and other video platforms. As we move into 2022, it looks to be more of the same.

Adjusting to the New Normal

As we adjust to this ongoing “new normal,” it is a good time to make some resolutions to ensure every effort...