This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
The past 18 months have been challenging for businesses, but none more so than small and midsize businesses (SMBs). They’ve had to scramble and pivot to stay relevant in a COVID world. Despite the challenges, many have not only survived, but thrived, and are ready to grow. For some, that means launching a PR strategy to help bolster their brand and differentiate themselves from their competitors.
We asked four PR professionals that work with SMBs— Patricia Baronowski-Schneider, president and CEO of Pristine Advisers; Ronai Rivera, owner at Anomaly the Agency; Colin Bennett, founder and owner of C.L. Bennett PR, and Luiza Leal, marketing specialist and professional writer—for tips and strategies for approaching these companies as they prepare to move forward post-COVID.
Remote PR Jobs: What is the best piece of advice you can give a new PR professional when they are targeting the SMB space?
Baronowski-Schneider: I believe the best piece of...
Gift guides are known as the holy grail of product PR. Get placed in the right ones, and your product is sure to find success. Many high circulation outlets have long lead times for printing, so they have already closed their gift guides for the 2021 holiday season (and so has Oprah, who has already announced her Favorite Things for the 2021 holidays). There are, however, hundreds of online gift guides for national publications, popular blogs and social media that can provide tremendous exposure for your products. It’s just a matter of locating them, determining who to pitch, and of course, what to pitch.
One thing to keep in mind is that gift guides are highly competitive. When you are pitching for “regular” opportunities, each pitch likely tells a different story. When it comes to gift guides, every company is pitching for the same or similar products. The more you can differentiate your product and tell a story about it, the more likely you are to be...
As a remote PR professional, you’re likely aware of the industry tools that can help you get more coverage for your clients. Two of our favorites have been around for a long time and have developed a huge fan base: HARO (Help a Reporter Out) and ProfNet. Each works as a real-time, modern day editorial calendar—the reporter spells out what specific story they are working on and then, based on these descriptions, solicits pitches and responses from expert sources.
HARO is a free resource for both journalists and sources, and is supported by advertising revenue (although there is a paid version that allows you to receive queries early). ProfNet, meanwhile, is free for journalists placing requests, but subscription-based for those who wish to respond. ProfNet allows for a little more customization, allowing users to select the specific types of opportunities they want to receive. Both services send out an email a few times a day with requests...
Mental Health is one of the most important topics of discussion in recent times and rightfully so. As anyone working at home over the past 18 months can tell you, staring at the same four walls every day is not always good for the soul—or the mind. Those that were already working from home, such as remote PR professionals, were especially hard hit when the quarantine locked everything down; not only were they staying at home for work, but now they also couldn’t leave it for pleasure. That negatively impacted mental health for many.
Although restrictions are lifting, mental health should still be top of mind for remote PR professionals. Yes, that means taking better care of YOU and understanding how your actions can encourage others to protect your mental health as well.
Let’s face it, working remotely has some definite perks. For example, no one takes the last cup of coffee and leaves the pot on the burner, and no one’s...
It’s something every PR professional faces at one time or another -- gaps in the marketing cycle where it seems that absolutely nothing is going on. There are no new product releases, no customer announcements or events, no trade shows. There is seemingly nothing to reach out to the media with. It’s almost as if you have to create your own news to get coverage. And, actually, that is a pretty good idea.
When your company is in a slow news cycle, or you are just looking for new reasons to stay in touch and relevant with your colleagues in the media, data storytelling can help get you over the hump -- and potentially create an ongoing channel of news for your company.
It can be hard to catch the attention of reporters even when you DO have news. In fact, 47% of reporters and editors say they receive more than 10 pitches a day, and nearly 10% receive more than 50! How do we know that? Because a company did a survey of...
As sometimes solo practitioners, it’s not always easy for remote PR and Communications professionals to stay on top of the latest public relations tools, tips and tricks. If you’re lucky, you’re keeping your clients busy with new product launches, executive thought leadership blogs and articles, industry events, and interviews with media and analysts.
But it’s important to keep up to date with what’s going on in the industry, and that means frequently brushing up on PR fundamentals. Something you read will inevitably spark some ideas about how you could be serving your client even better than you are today. Staying fresh ensures you and your clients are always putting your best foot forward when it comes to media exposure.
As shown in some of our more popular blog posts over the past several months, great public relations can be boiled down to three key themes:
Earlier this year, we published a piece about how to be a successful remote worker, when nearly everyone was working from home. Now, as you, your colleagues, and clients head back to the office, either in a full-time or hybrid environment, what will work look like for you as a permanent remote worker?
One word: different. According to a USA Today article, nearly 40% of employees would prefer to stay working from home. So it goes without saying that an adjustment back to the office will have a very different look and feel—for everyone. As a remote worker, one can expect some hiccups interacting with clients that would rather be working elsewhere. And, you may even feel envious at the thought of a separate workspace, a commute to decompress, and office banter.
There are certainly pros and cons to each situation and there will need to be flexibility and grace as the world readjusts. Here are some things to keep in mind as everyone shifts to a new work environment and...
Despite investing significant time and energy to prepare for a smooth media interview, many subject matter experts (SME) have stammered and stumbled through a reporter’s questions. Even the most seasoned spokesperson can get tripped up when put on the spot. When preparing for an interview with a reporter, it’s impossible to predict every question you may be asked. But, knowing that there are always key “go-to” questions a reporter will likely ask is a great place to start.
There are a few different types of interviews reporters conduct and knowing what they are most interested in is critical to understanding the types of questions that could be asked. Interviews typically fall under the categories:
When it comes to preparing a client and spokesperson for a media interview, it’s important to consider the type...
When trying to secure media coverage and craft pitches that make reporters jump at the opportunity to talk to your team or publish your news, there are several factors that come into play. Relevancy, timeliness, and usually an interesting hook are all givens when it comes to landing coverage. But, there are other helpful ways to help determine when your news might make the most impact—and most likely to be published.
However, determining the best angle to pitch and when to pitch it may feel impossible. How could anyone possibly know what a reporter is tasked with covering?
The perception that securing editorial coverage is elusive is often actually an illusion. In fact, here are helpful tips to understanding better, faster, and easier ways to help get your news published.
Pitching your news or story to reporters or writers that create content for the audience you sell to is not only critical to landing media coverage, but also to reaching your...
A lot of people think that the only time you need a PR team is when things go awry.
A crisis can happen at any moment and hopefully you have a PR team already in place that knows your business and its stories well enough to recover swiftly and effectively.
If you don’t have one in place, or if you’re curious on what sticky situations may arise, here are easy ways to help prevent a disaster from happening in the first place.
You are always better prepared if you know what's going on around you. By being in-tune with your competition and what’s happening in the newscycle and world, you have the opportunity to create messaging and a narrative that best serves you in a positive light. Your messaging and narrative is the backbone of every piece of communication for your company, internally and externally.
For example, years ago I worked with...