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This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news

How Your PR Team Can Help You Avoid a Crisis

public relations Sep 25, 2020

by Michelle Garrett, Consultant and Writer, Garrett Public Relations  

Brands in hot water – it happens FAR too often. CrossFit. L’Oreal. Burger King. Just a few of the brands that have faced a crisis in 2020. 

Each time one of these stories makes the news, the cry from PR pros everywhere can be heard – “Why didn’t they consult their public relations team BEFORE this happened?” 

In many cases, the mess they created could’ve been avoided had the brand consulted its resident PR pro. But, if the public relations team is brought in after the crisis has been created, there’s only so much they can do. After the fact, they need to struggle to salvage what’s left of the company’s reputation. 

And fast. More than half of consumers expect your business to respond to a crisis within an hour. More than a third say a brand should respond within 30 minutes. 

Gone are the days when the PR team could go...

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What does it take to get a PR Job during Covid-19?

public relations Sep 01, 2020

In partnership with the Public Relations Society of America - San Francisco Chapter, RemotePRJobs hosted a webinar with top PR recruiters from various companies to discuss the secrets of research, recruitment, and retention during COVID-19, in order to win and locate the best opportunities. 

Below is a recap of the session, that touches on how agencies and brands are identifying top talent and how candidates can ace the interview process in a tough job market.

 

RESEARCH

Navigating the Job Search

Resumes and LinkedIn: For resumes, you may be thinking of how to have the “perfect” resume. Your resume should be crafted from the job descriptions from jobs you apply to, using other LinkedIn profiles to obtain key job points, as well as incorporating keywords, numbers, and statistics. What you don’t want to do is to focus on specific tasks, use company specific jargon, or assume the reader knows what you do. 

 

Is it ok to have a resume that's more...

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Pre-briefs, Embargoes and Exclusives...oh my!

We know that it takes more than a press release to get headline media coverage. It's a jigsaw puzzle, and one of the pieces is media relations. Media relations is simply the act of reaching out to the media in a personalized manner. However, I wanted to quickly re-visit, breakdown and explain three different media relations strategies that clients often have questions around: pre-briefings, embargoes and exclusives. 

THE EXCLUSIVE

An exclusive is when you give your story to one media publication only, in advance of your announcement. There are pros and cons to this, since you ARE putting all of your eggs in one basket.

  • Pros: getting an exclusive is very enticing for a news outlet. It makes them feel more invested in the story and they will be able to cover news that their competitors won’t. In turn, they will likely push their editor harder to get the story to run, which increases your chances of coverage. 
  • Cons: It’s always risky to put your eggs in one...
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Top Resources for PR and Communications Freelancers

public relations Jun 23, 2020

A career in Public Relations is tough. A career in Public Relations by yourself, is even tougher. Nobody to bounce ideas off of, or get that second set of eyes. There’s nobody to ask about billing questions, or simply get a gut check on if a pitch is good or not. On top of all of this, you have to make sure you are filling the pipeline and sourcing jobs as client contracts end. 

The good news is that there are support and resources everywhere if you know where to look. Where do the top PR and Communications professionals go when they need support? Or, when they need contract work? 

Here are my top resources:

Facebook Communities

Reddit

Membership Communities

Slack Channels

LinkedIn Groups

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5 Ways Guest Posting Can Grow Your PR Business and Get You More Contract Jobs

public relations Jun 15, 2020

Whether it’s just you or a small agency; it’s crucial to establish yourself as a go-to PR resource for brands. Word of mouth, advertising, and former client referrals help. To get massive authority and credibility as a PR executive, you need to get published and share your knowledge. 

Getting published can have a significant effect on your brand, encourage new levels of innovation and make you stand out in the market. One way to do this is to write guest posts for important and authoritative websites. Often known as bylined articles or contributed articles, guest posts are written by you and are intended to provide a vendor-neutral viewpoint. 

Here are the benefits of guest posting, to help you build your PR business and get you more contract jobs:

  1. Build Credibility + Awareness. Remember you are speaking to the reader by talking about things that interest them or that they have questions about. After seeing your byline, readers can look for more on you...
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