Public Relations Mastering Public Relations Case Studies: A Comprehensive Guide A well-crafted public relations case study can be an immensely powerful tool for PR professionals,…Ellah FosterMarch 27, 2024
PRPublic Relations 6 Most Important Skills Needed to Succeed in PR As organizations strive to establish positive reputations, engage with their target audiences, and navigate the…Ellah FosterJanuary 30, 2024
Public Relations The Difference Between a Press Release and a Media Pitch In today's fast-paced media environment, getting noticed in the right circles can be a challenging…Andrea HollandAugust 16, 2023
BusinessPublic Relations How Much Should You Be Paying Your PR Freelancer? As an entrepreneur or business owner, you may have considered hiring a freelance PR professional…Andrea HollandMay 26, 2023
Public Relations The Power of Emerging AI Technology in PR- and How to Use It The potential of Artificial Intelligence (AI) in the public relations industry has become a hot…Andrea HollandFebruary 16, 2023
AgencyPublic RelationsSocial Media Why Influencers are Crucial to your PR Strategy & How to Find The Right Ones If you're looking to put your PR strategy in the fast lane, building a strong…Andrea HollandJanuary 22, 2023
BusinessPublic Relations The Top 5 Intake Questions to Ask Potential Clients Clients across the board may be eager to start working with you – but do…Andrea HollandDecember 12, 2022
Public RelationsSocial Media Why You Should Incorporate Social Media Into Your PR Plan The age of the internet has permanently changed the landscape of public relations. Social media…Andrea HollandOctober 11, 2022
BusinessPublic Relations How to talk to the C-Suite about Public Relations The majority of PR professionals will tell you: public relations can be difficult to explain…Andrea HollandAugust 31, 2022
ContentPublic Relations How to Land a Content Writing Job Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There…Andrea HollandJuly 21, 2022
BusinessPublic Relations Team Building in a Work-From-Home Environment Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed…Andrea HollandJune 16, 2022
Public Relations Thinking about a career in PR? 5 Things to Know So you’re thinking about a career in PR? Good choice! PR is such a vast…Andrea HollandMay 10, 2022
Public Relations How the Great Resignation is Impacting Freelance PR Pros It’s hard to go anywhere without hearing about the Great Resignation and the impact it…Andrea HollandMarch 22, 2022
ContentPublic Relations The Importance of a Briefing Doc and How to Write One Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry…Andrea HollandFebruary 27, 2022
Public Relations Remote PR News Roundtable: PR Pros Share Their Tips for Getting Started Pitching top publications is rarely easy – you not only need good relationships with reporters,…Andrea HollandFebruary 13, 2022
BusinessPublic Relations 5 Ways to Become an Expert Source “I want to be quoted as an expert in .” As remote PR professionals, we…Andrea HollandJanuary 31, 2022
BusinessPublic Relations Remote PR News Roundtable: How to Build a Successful B2B PR Strategy Gaining traction with the “media that matters” in the B2B market is not just about…Andrea HollandJanuary 18, 2022
MarketingPublic Relations 5 PR and Marketing Resolutions for the New Year The pandemic has forever changed the way businesses communicate and conduct marketing activities. Across industries,…Andrea HollandJanuary 12, 2022
BusinessPublic Relations Remote PR Jobs Roundtable: 3 ways PR can help small businesses The past 18 months have been challenging for businesses, but none more so than small…Andrea HollandDecember 19, 2021
Public Relations What PR Pros Need to Know About the Holiday Shopping Season Many industries have been hard hit by the COVID-19 pandemic, and perhaps no more so…Andrea HollandDecember 1, 2021
Public Relations 5 Tips for Getting into Last-Minute Gift Guides Gift guides are known as the holy grail of product PR. Get placed in the…Andrea HollandNovember 3, 2021
Public RelationsStartup 7 Tips to Landing an Article Via HARO and ProfNet As a remote PR professional, you’re likely aware of the industry tools that can help…Andrea HollandOctober 28, 2021
BusinessPublic Relations 5 Ways to Protect Your Mental Health While Working Remotely Mental Health is one of the most important topics of discussion in recent times and…Andrea HollandOctober 21, 2021
ContentPublic Relations Which is Better, a Press Release or a Pitch? In a world of shrinking media outlets, coverage is harder than ever to achieve. While…Andrea HollandOctober 3, 2021
Public Relations Why You Need Data to Get Media Coverage It’s something every PR professional faces at one time or another -- gaps in the…Andrea HollandSeptember 10, 2021
Public Relations How to Stay on Top of Your PR Game As sometimes solo practitioners, it’s not always easy for remote PR and Communications professionals to…Andrea HollandAugust 24, 2021
Public Relations What PR Professionals Need to Know About Their Clients Heading Back to the Office Earlier this year, we published a piece about how to be a successful remote worker,…Andrea HollandJuly 23, 2021
Public Relations Easy Ways to Prep Your Clients for Media Interviews—Plus, Key Questions They’ll Always Be Asked Despite investing significant time and energy to prepare for a smooth media interview, many subject…Andrea HollandJuly 15, 2021
BusinessContentPublic Relations How to Write a Compelling Abstract for Your Guest Post As a PR professional, you’re well-versed in writing guest posts/contributed content (same thing) on behalf…Andrea HollandJuly 2, 2021
Public Relations How to Secure Media Coverage Easier, Faster for Your PR Clients When trying to secure media coverage and craft pitches that make reporters jump at the…Andrea HollandJune 17, 2021
BusinessContentPublic Relations How to Secure Contributed Content in 4 Easy Steps A contributed article is a great way to gain exposure for your brand and ensure…Andrea HollandJune 8, 2021
BusinessPublic Relations 5 Easy Ways to Avoid a PR Crisis A lot of people think that the only time you need a PR team is…Andrea HollandMay 28, 2021
Public Relations Pro Tips on Creating a Media List When you start to seek press coverage for your business, your media list—the repository that…Andrea HollandMay 21, 2021
BusinessPublic RelationsStartup Don’t Make These 3 PR Mistakes When it comes to the art of public relations, there are several tried and true…Andrea HollandMay 14, 2021
Public Relations How to Negotiate a PR Salary You may be up for a promotion, a merit increase, or perhaps you interviewed (and…Andrea HollandMay 5, 2021