This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
According to a recent survey*, 64% of clients are reducing their PR budget and 77% of agencies are reducing their retainers. Because of this, thousands of PR/communications professionals have been furloughed and/or let go in the last three months. If you are one of these, know that you are not alone.
You may be approached by clients independent of your agency or former brand, asking you to work for them as a PR consultant. You may jump at the opportunity or feel hesitation at the thought of starting on your own—maybe both. Whatever your level of enthusiasm, there are likely lots of emotions and thoughts circulating in your mind about moving to a freelance or consultant model for your work.
I’m here to tell you, it’s not as overwhelming as you think. You’ve been laid off or furloughed, and you’re scared. I know, I was there too (read more about the times my own work was scarce here). I had many of the same apprehensions, feelings, and...
To successfully place your content or pitch, you sometimes have to put on your best Sherlock Holmes hat to sleuth out not whodunit but who’s likely to do it—and how to best contact them.
The “it” in question is to publish your contributed content. But finding contact information for reporters can sometimes be ultra tricky.
Before we go through ways to uncover their contact info, let’s back it up a bit to the steps that got us here. You likely created a list of media outlets that speaks to your desired target audience. GREAT. Now that you have a fully vetted list of publications that accept contributed content, as well as contact names (reporters/editors) at each one, you need one more piece of crucial information: their email. Yes, there is software you can purchase that has this information, but I’m telling you, it’s simple (and free) to uncover on your own. Also, your research will be the most current, while sometimes databases lag...
Any freelancer knows that when you decide to venture on your own in any capacity—part-time or full-time—you must be a jack of all trades. Clients will have different goals, needs, and proficiency levels when it comes to different PR tactics and the biggest enigma for them is often social media.
Why is social media so elusive anyway? Social media is one of those mediums and practices that is literally changing every single moment. It’s fleeting in that a tweet, a post, or a comment can be seen and then forgotten, but can also be heard around the world if it’s particularly popular or goes “viral”. What resonates one day or one moment, might not the next. And, it moves and changes SO FAST.
Overall, social media is really about engagement and brand awareness. With the right strategy, that can translate into excellent value for your business. Despite how complicated it may seem, there are some best practices that always ring true for social media...
As a PR professional and founder of RemotePRJobs.com, I am keenly aware of just how COVID-19 has truly disrupted the entire PR and Communications industry. In conversations with agency owners, seasoned PR pros, and more junior folks who are just breaking in, the sentiment is the same in that layoffs and furloughs have been unbridled and existing strategies have been put to the wayside. However, the good news is that PR Pros have not only rebounded, but they’ve found ways to evolve, adapt, and flourish once again.
Here are some of the tried and true strategies I’ve seen recently that are working, and things to consider in your own practice:
1. Adding legitimate value during a crazy news cycle. Obviously. This is not exactly shocking, but I don’t mean try to spin or stretch the angle to fit what’s happening in the news cycle. Whatever you're pitching must add meaningful value to not only the media, but the audience they’re writing for....
We previously wrote about two of the five lessons Black Friday can teach PR Pros in this blog post. Tips included listening and adapting to your audience’s needs, as well as why it’s important to start promoting early and often.
Here, we round up the last three tips PR Pros can glean from the most hyped shopping day of the year:
3. How to zoom out, see the big picture, and find empathy
In the midst of the COVID-19 pandemic, it’s more important than ever for a brand and its leadership to exercise empathy in their words and sentiments. During a year that has shattered so many families, it’s more important than ever to give retail employees time home. Many stores have decided to move their in-store Black Friday deals to purely or mostly online. By recognizing the magnitude of the situation at-hand and sacrificing potential sales all in the name of employee care and support, brands are exercising their empathy muscle and winning the hearts—and...
It’s that time of year again when consumers scour digital ads and in-store promotions and retailers look forward to customers opening up their wallets. But with everything that’s happened in 2020, this holiday season will look a little different.
The good news is, not all is lost. Retailers and stores have adjusted their strategies for this year’s Black Friday, and PR Pros should take note.
Here’s part one of what Black Friday can teach PR Pros:
1. How to listen and adapt to your audience’s needs swiftly
Consumers are leery about in-store shopping, so many have turned to online shopping for their purchases. According to Digital Commerce 360, “consumers are poised to spend $198.73 billion with online retailers this holiday season; a 43.3% year-over-year jump from $138.65 billion for the same November-December period in 2019.” To accommodate this change, many retailers have opted to modify their Black Friday deals to be...
RemotePRJobs.com delivers more than 120+ freelance, part-time, and full-time remote opportunities to PR Pros every month; expands offers to serve graduating college students with entry-level jobs and internships
LOS ANGELES—NOVEMBER 16, 2020—RemotePRJobs.com, a subscription-based job site for the remote Public Relations and Communications workforce that offers 120+ remote PR, Communications, Social Media, Content, and Copywriting jobs every month, recently reported a massive increase in job postings and 30% jump in membership since its inception in 2018. During COVID-19 specifically, the company has been able to provide job opportunities for PR professionals that have been furloughed, laid off, and/or decided to transition to primarily freelance work. The company also recently expanded into internship and entry-level opportunities for graduating seniors in partnership with higher ed institutions.
“RemotePRJobs.com was initially built to serve the remote, freelance...
Agreeing to an interview with a reporter can be nerve wracking but also exciting! Here are some pro-tips on what not to say to the media -- before and during your interview. Some of this might not immediately occur to you as off-putting, so be mindful, use common sense and do your best to avoid the following statements/questions.
1. “Can you send me the article before you publish it?”
2. “No comment”
Today Tesla announced that they dissolved their PR team - the first in the auto industry to make such a move and choose not to speak to the press. Exact reasons were not stated but many can speculate. It’s fairly common knowledge that Elon doesn’t respond well to criticism, and also that the Tesla PR team is one of the most cycled through teams in tech history. We’ve seen this “resistance to PR” before in different capacities, for example, Apple PR not speaking on certain items and other companies choosing to execute reactive Communications only.
But, nothing at all?
Obviously Elon is a man of surprises and is often critiqued by the press for his harsh comments and off the cuff tweets, but from a PR perspective, it begs a few questions: does this matter? Does not having PR impact the bottom line? Is this strategic or or a brash reactive move?
My initial reaction to this news as a PR professional was:
“What happens when inaccurate...
by Michelle Garrett, Consultant and Writer, Garrett Public Relations
Brands in hot water – it happens FAR too often. CrossFit. L’Oreal. Burger King. Just a few of the brands that have faced a crisis in 2020.
Each time one of these stories makes the news, the cry from PR pros everywhere can be heard – “Why didn’t they consult their public relations team BEFORE this happened?”
In many cases, the mess they created could’ve been avoided had the brand consulted its resident PR pro. But, if the public relations team is brought in after the crisis has been created, there’s only so much they can do. After the fact, they need to struggle to salvage what’s left of the company’s reputation.
And fast. More than half of consumers expect your business to respond to a crisis within an hour. More than a third say a brand should respond within 30 minutes.
Gone are the days when the PR team could go...