This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
The past 18 months have been challenging for businesses, but none more so than small and midsize businesses (SMBs). They’ve had to scramble and pivot to stay relevant in a COVID world. Despite the challenges, many have not only survived, but thrived, and are ready to grow. For some, that means launching a PR strategy to help bolster their brand and differentiate themselves from their competitors.
We asked four PR professionals that work with SMBs— Patricia Baronowski-Schneider, president and CEO of Pristine Advisers; Ronai Rivera, owner at Anomaly the Agency; Colin Bennett, founder and owner of C.L. Bennett PR, and Luiza Leal, marketing specialist and professional writer—for tips and strategies for approaching these companies as they prepare to move forward post-COVID.
Remote PR Jobs: What is the best piece of advice you can give a new PR professional when they are targeting the SMB space?
Baronowski-Schneider: I believe the best piece of...