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If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Read on to learn more about leveraging this powerful toolset--and how it could turbocharge your business model! 

As a PR pro, you know that finding the right influencers for your brand requires an in-depth look at their platform and audience. Being successful at influencer marketing isn't just about throwing money in the direction of celebrity accounts with millions of followers - it's also important to consider smaller, more specialized audiences. By conducting a landscape analysis and gaining an understanding who is making waves within your industry, you'll be one step closer towards finding the ideal fit for...

 The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. 

#1 Social Media Allows you to Easily Track Results

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. It’s just a matter of interpreting those statistics to build a killer action plan.  

Hashtags

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily...

A recent article on PR Daily outlined some of the top ways PR can take advantage of Clubhouse—the new social app that's taken the world by storm. Part podcast, part TedTalk, the high-profile app can be a great resource for PR Professionals. Veteran PR Professional and RemotePRJobs.com Founder Andrea Holland gives her own take on the popular—but obscure—app:

"Clubhouse is early, but in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. Whether you are choosing to moderate a discussion or simply listen in (you’re not obligated to talk), it can be pretty valuable. It’s also super addicting and many evenings, I’ve found myself listening to conversations for hours on end, when I should be asleep (oops!).

That said, I think it’s valuable for PR professionals for three reasons:

1. Content: I’ve been in a few rooms where I’ve been able to workshop a pitch with other PR...

To successfully place your content or pitch, you sometimes have to put on your best Sherlock Holmes hat to sleuth out not whodunit but who’s likely to do it—and how to best contact them.

The “it” in question is to publish your contributed content. But finding contact information for reporters can sometimes be ultra tricky. 

Before we go through ways to uncover their contact info, let’s back it up a bit to the steps that got us here. You likely created a list of media outlets that speaks to your desired target audience. GREAT. Now that you have a fully vetted list of publications that accept contributed content, as well as contact names (reporters/editors) at each one, you need one more piece of crucial information: their email. Yes, there is software you can purchase that has this information, but I’m telling you, it’s simple (and free) to uncover on your own. Also, your research will be the most current, while sometimes databases lag...

Any freelancer knows that when you decide to venture on your own in any capacity—part-time or full-time—you must be a jack of all trades. Clients will have different goals, needs, and proficiency levels when it comes to different PR tactics and the biggest enigma for them is often social media.

Why is social media so elusive anyway? Social media is one of those mediums and practices that is literally changing every single moment. It’s fleeting in that a tweet, a post, or a comment can be seen and then forgotten, but can also be heard around the world if it’s particularly popular or goes “viral”. What resonates one day or one moment, might not the next. And, it moves and changes SO FAST. 

Overall, social media is really about engagement and brand awareness. With the right strategy, that can translate into excellent value for your business. Despite how complicated it may seem, there are some best practices that always ring true for social media...