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This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news

6 Things to Do if Social Media Overwhelms You

Any freelancer knows that when you decide to venture on your own in any capacity—part-time or full-time—you must be a jack of all trades. Clients will have different goals, needs, and proficiency levels when it comes to different PR tactics and the biggest enigma for them is often social media.

Why is social media so elusive anyway? Social media is one of those mediums and practices that is literally changing every single moment. It’s fleeting in that a tweet, a post, or a comment can be seen and then forgotten, but can also be heard around the world if it’s particularly popular or goes “viral”. What resonates one day or one moment, might not the next. And, it moves and changes SO FAST

Overall, social media is really about engagement and brand awareness. With the right strategy, that can translate into excellent value for your business. Despite how complicated it may seem, there are some best practices that always ring true for social media...

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