Generate more PR for your startup

As a startup, you may have given a lot of thought toward a marketing plan. As you dig deeper into marketing and communications, you hopefully have discovered one function that stands out when it comes to helping build the bottom line, spread awareness of a product or service, and reach a targeted group of customers. 

Oh, and did we mention building brand credibility and authority? If it sounds too good to be true, it’s probably public relations (and it’s completely true!).

Why your startup needs PR

Public relations (PR) is a marketing all-star and can be a slam dunk for startups looking to maximize time and money to help achieve both its sales and marketing goals. Here, we break down some of the top ways PR can help startups:

1. Generate business leads

PR can help generate new business leads due to its increased eyeballs on your business. When your company is published (e.g., quoted or a fully written article) in targeted media...