A recent article on PR Daily outlined some of the top ways PR can take advantage of Clubhouse—the new social app that's taken the world by storm. Part podcast, part TedTalk, the high-profile app can be a great resource for PR Professionals. Veteran PR Professional and RemotePRJobs.com Founder Andrea Holland gives her own take on the popular—but obscure—app:

"Clubhouse is early, but in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. Whether you are choosing to moderate a discussion or simply listen in (you’re not obligated to talk), it can be pretty valuable. It’s also super addicting and many evenings, I’ve found myself listening to conversations for hours on end, when I should be asleep (oops!).

That said, I think it’s valuable for PR professionals for three reasons:

1. Content: I’ve been in a few rooms where I’ve been able to workshop a pitch with other PR...

Generate more PR for your startup

As a startup, you may have given a lot of thought toward a marketing plan. As you dig deeper into marketing and communications, you hopefully have discovered one function that stands out when it comes to helping build the bottom line, spread awareness of a product or service, and reach a targeted group of customers. 

Oh, and did we mention building brand credibility and authority? If it sounds too good to be true, it’s probably public relations (and it’s completely true!).

Why your startup needs PR

Public relations (PR) is a marketing all-star and can be a slam dunk for startups looking to maximize time and money to help achieve both its sales and marketing goals. Here, we break down some of the top ways PR can help startups:

1. Generate business leads

PR can help generate new business leads due to its increased eyeballs on your business. When your company is published (e.g., quoted or a fully written article) in targeted media...