You may be up for a promotion, a merit increase, or perhaps you interviewed (and landed) a new gig and it’s come time to talk numbers. Discussing and negotiating a PR salary can be an exhausting, daunting, and intimidating process for some PR professionals, but it's important to not let the fear of the process overshadow the salary you (and your role) deserves. 

According to a PR Week survey, nearly 40% of PR professionals do not feel “well compensated” in their roles. Based on those numbers, it’s time to flip the script.  There are natural inflection points that should be considered as opportune times to ask for that raise you desire, like:

• Taking on a new job
• Receiving a new title or promotion
• Accepting new job responsibilities outside of your current scope

Nervous, anxious, or downright terrified of how to go about asking for your desired PR salary? Here are tips to get you prepared and properly compensated. 

Do your research

It seems...

Picture this common scenario for a PR pro: you work hard to create, pitch, and then secure media coverage. That may look like a feature piece in a premier business media outlet, a contributed article in a prominent trade magazine, or some sort of interview with a spokesperson. GREAT. It’s published, everyone oohs and aahs internally. And then what? 

Maximizing your great media coverage is critical to squeezing all the juice from your hard work. There are several other really easy ways to gain additional exposure and maximize your gain from your media coverage.

1. Post coverage on your website under "News" 

Republishing coverage on your site is a great way for visitors to see the latest and greatest from your company. Third-party validation via media coverage is a simple, yet highly effective marketing strategy—people buy from companies they trust and that are credible. When reposting on your site, be sure to summarize and then redirect readers to the article...

A recent article on PR Daily outlined some of the top ways PR can take advantage of Clubhouse—the new social app that's taken the world by storm. Part podcast, part TedTalk, the high-profile app can be a great resource for PR Professionals. Veteran PR Professional and RemotePRJobs.com Founder Andrea Holland gives her own take on the popular—but obscure—app:

"Clubhouse is early, but in my experience thus far, it’s proving to be an interesting and fruitful tool for PR professionals. Whether you are choosing to moderate a discussion or simply listen in (you’re not obligated to talk), it can be pretty valuable. It’s also super addicting and many evenings, I’ve found myself listening to conversations for hours on end, when I should be asleep (oops!).

That said, I think it’s valuable for PR professionals for three reasons:

1. Content: I’ve been in a few rooms where I’ve been able to workshop a pitch with other PR...

Generate more PR for your startup

As a startup, you may have given a lot of thought toward a marketing plan. As you dig deeper into marketing and communications, you hopefully have discovered one function that stands out when it comes to helping build the bottom line, spread awareness of a product or service, and reach a targeted group of customers. 

Oh, and did we mention building brand credibility and authority? If it sounds too good to be true, it’s probably public relations (and it’s completely true!).

Why your startup needs PR

Public relations (PR) is a marketing all-star and can be a slam dunk for startups looking to maximize time and money to help achieve both its sales and marketing goals. Here, we break down some of the top ways PR can help startups:

1. Generate business leads

PR can help generate new business leads due to its increased eyeballs on your business. When your company is published (e.g., quoted or a fully written article) in targeted media...