Public relations, or PR, is all about how companies tell their story and connect with…
Esther ShkolnikovJune 11, 2025
Public relations is no longer just about press releases and media mentions. In today’s fast-moving,…
Esther ShkolnikovMay 12, 2025
Whether you’re just starting out or already have experience in PR or communications, developing a…
Esther ShkolnikovApril 30, 2025
In today’s digital-first landscape, understanding Search Engine Optimization (SEO) can change how your stories are…
Esther ShkolnikovApril 14, 2025
Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers…
Esther ShkolnikovMarch 26, 2025
A great media coverage report isn’t just about numbers—it’s about understanding the true impact of…
Esther ShkolnikovMarch 11, 2025
Public relations isn’t just about press releases—it’s about building relationships and creating a trustworthy brand.…
Esther ShkolnikovFebruary 25, 2025
If you’ve been in PR for a while, you know how valuable HARO (Help a…
Esther ShkolnikovFebruary 11, 2025
Connecting with the right journalists and media outlets is essential for any successful public relations…
Esther ShkolnikovJanuary 27, 2025
The shift to remote work has opened up new possibilities for PR teams, but also…
Esther ShkolnikovJanuary 14, 2025
Breaking into freelance public relations can seem daunting, but it can be a comfortable and…
Esther ShkolnikovDecember 17, 2024
How to deal with a Public Relations crisis? With a Crisis Communication Plan. No one…
Esther ShkolnikovNovember 26, 2024
In our past articles, we reviewed the first two steps of the job application process.…
Esther ShkolnikovNovember 8, 2024
The job search can be challenging—first, there’s the resume, then the cover letter, followed by…
Esther ShkolnikovOctober 29, 2024
Are you looking to transition your career into Public Relations or Communications, and not sure…
Esther ShkolnikovOctober 21, 2024
Launching a press release is a significant step in any public relations campaign as it…
Ellah FosterSeptember 27, 2024
Finding clients in need of public relations (PR) services can be a strategic and multifaceted…
Ellah FosterJuly 19, 2024
In today's saturated market, brands face the challenge of rising above an ever-increasing number of…
Ellah FosterJuly 11, 2024
Ready for a career change? The world of PR and Communications is waiting for you.…
Ellah FosterMay 30, 2024
A well-crafted public relations case study can be an immensely powerful tool for PR professionals,…
Ellah FosterMarch 27, 2024
In today's fast-paced media environment, getting noticed in the right circles can be a challenging…
Andrea HollandAugust 16, 2023
As an entrepreneur or business owner, you may have considered hiring a freelance PR professional…
Andrea HollandMay 26, 2023
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot…
Andrea HollandFebruary 16, 2023
If you're looking to put your PR strategy in the fast lane, building a strong…
Andrea HollandJanuary 22, 2023
Clients across the board may be eager to start working with you – but do…
Andrea HollandDecember 12, 2022
The age of the internet has permanently changed the landscape of public relations. Social media…
Andrea HollandOctober 11, 2022
The majority of PR professionals will tell you: public relations can be difficult to explain…
Andrea HollandAugust 31, 2022
Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There…
Andrea HollandJuly 21, 2022
Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed…
Andrea HollandJune 16, 2022
Is public relations a good career? If you love storytelling, strategic thinking, and navigating fast-paced…
Andrea HollandMay 10, 2022
It’s hard to go anywhere without hearing about the Great Resignation and the impact it…
Andrea HollandMarch 22, 2022
Congratulations, you’ve landed your public relations client and a briefing with an important reporter or…
Andrea HollandFebruary 27, 2022
Pitching top publications is rarely easy – you not only need good relationships with reporters,…
Andrea HollandFebruary 13, 2022
“I want to be quoted as an expert in .” As remote PR professionals, we…
Andrea HollandJanuary 31, 2022