The shift to remote work has opened up new possibilities for PR teams, but also…
Esther ShkolnikovJanuary 14, 2025
Breaking into freelance public relations can seem daunting, but it can be a comfortable and…
Esther ShkolnikovDecember 17, 2024
How to deal with a Public Relations crisis? With a Crisis Communication Plan. No one…
Esther ShkolnikovNovember 26, 2024
In our past articles, we reviewed the first two steps of the job application process.…
Esther ShkolnikovNovember 8, 2024
The job search can be challenging—first, there’s the resume, then the cover letter, followed by…
Esther ShkolnikovOctober 29, 2024
As an entrepreneur or business owner, you may have considered hiring a freelance PR professional…
Andrea HollandMay 26, 2023
Clients across the board may be eager to start working with you – but do…
Andrea HollandDecember 12, 2022
The majority of PR professionals will tell you: public relations can be difficult to explain…
Andrea HollandAugust 31, 2022
Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed…
Andrea HollandJune 16, 2022
“I want to be quoted as an expert in .” As remote PR professionals, we…
Andrea HollandJanuary 31, 2022
Gaining traction with the “media that matters” in the B2B market is not just about…
Andrea HollandJanuary 18, 2022
The past 18 months have been challenging for businesses, but none more so than small…
Andrea HollandDecember 19, 2021
Mental Health is one of the most important topics of discussion in recent times and…
Andrea HollandOctober 21, 2021
As a PR professional, you’re well-versed in writing guest posts/contributed content (same thing) on behalf…
Andrea HollandJuly 2, 2021
A contributed article is a great way to gain exposure for your brand and ensure…
Andrea HollandJune 8, 2021
A lot of people think that the only time you need a Public Relations team…
Andrea HollandMay 28, 2021
When it comes to the art of public relations, there are several tried and true…
Andrea HollandMay 14, 2021
Picture this common scenario for a PR pro: you work hard to create, pitch, and…
Andrea HollandApril 28, 2021
*Chase Jarvis When explaining PR versus Marketing, I’ve always found it helpful to use this…
Andrea HollandMarch 17, 2021
You’ve worked hard to get your contributed content a shot at publication: you’ve researched your…
Andrea HollandMarch 3, 2021
As a startup, you may have given a lot of thought toward a marketing plan.…
Andrea HollandFebruary 16, 2021
What to Do When You’re Getting Bad Press In today’s social media-heavy world, brand reputation…
Andrea HollandJanuary 19, 2021
How many times have you sat at your desk ready to write about something you…
Andrea HollandJanuary 12, 2021
Oftentimes, companies have public relations roles reporting into the CMO. Why? Perhaps the hire is…
Andrea HollandNovember 30, 2020
Oftentimes, these two closely related marketing terms are used interchangeably. But the truth is, there…
Andrea HollandNovember 17, 2020
Business leaders often tell me they have an opinion about something in their industry, but…
Andrea HollandNovember 12, 2020
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Andrea HollandOctober 18, 2020
by Michelle Garrett, Consultant and Writer, Garrett Public Relations Brands in hot water – it…
Andrea HollandSeptember 25, 2020
"We just need a Press Release, right?” Attention Startups Founders: it takes more than “just”…
Andrea HollandJuly 16, 2020
Imagine if after building your startup where you spent many sleepless nights cultivating the value…
Andrea HollandJune 26, 2020
You have probably heard that Public Relations (PR) can help your business grow and make…
Andrea HollandMay 11, 2020
We are in uncertain times and unchartered territories. Everyone is feeling it personally, financially and…
Andrea HollandMarch 31, 2020
Many people don’t hire in Public Relations because they don’t understand what it is, what…
Andrea HollandMarch 19, 2020