This blog is geared towards brands looking to learn about PR, and PR professionals looking to keep up to date on the latest PR trends and news
There is a *right time* to hire PR for your business and it may not be when you think it is. Here’s a common example of a conversation that I have a lot with companies who think they are ready for public relations:
Business: “We’re ready for PR, we want to be famous - actually, we want to be in TechCrunch”
Andrea: “Why do you want to be in TechCrunch”
Business: It’s a rite of passage!
Andrea: Are your customers reading TechCrunch?
Business: Oh um, well maybe?
Andrea: Then why do you want to be in there?
Business: It’s TechCrunch!
Andrea: Totally, but let’s talk about why you really want this right now.
This example is powerful because like any other marketing strategy, there has to be an objective. The whole entire point is to use PR as a top of the funnel activity to bring in leads, which will ultimately convert to sales -- so why target the wrong people off the bat?
It’s not as simple as...
How is PR Different from Marketing?
This analogy always explained it best for me (and we can all relate to dating!):
If a man tells his date she’s intelligent, looks lovely and is a great conversationalist, he’s saying the right things to the right person, to make her feel a certain way -- and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is (which makes her feel a certain way) — that’s PR.
In non- dating terms, here’s another analogy:
"When you see a company on a billboard – that's advertising. When you read about a company in a newspaper, magazine or online blog – that's public relations."
Do you see the difference? One is owned for. One is earned.
Marketing is focused on what you control: owned and paid channels. Think of it like the copy for your website, blog, newsletter, social media. You own that content. PR is earned, meaning that it refers to media...